A beautiful tanned body, still wet after swimming in the azure sea. A soft snow-white bathrobe pleasantly protects against a fresh breeze. It's time for a big steaming cup of coffee on the balcony of a luxury hotel ...
Dream? Yes, the dream come true of a successful person who managed to decide on the choice of a business idea and establish a network of solarium studios. How did it all start? How to open a tanning studio - first, and then the whole network? Experience exchange.
Where to begin?
The initial success of an enterprise depends on two things - a well-chosen premises and a solarium model. For a start - with limited financial capabilities - a small rented office at a beauty salon, a store or even in your own apartment is quite suitable. An affordable price will help to attract customers so that the money spent will soon be paid back, and then it became possible to open a highly profitable tanning studio with several tanning salons.
But moving forward is impossible without a well-defined business plan. First of all, you need to calculate the budget of the enterprise. The room and equipment - this is the main investment in the future project.
Choose the right room
The quadrature of the cabinet is not as important as its location. With any type of business, patency is in the first place. Sleeping areas, albeit the most densely populated, rarely meet the expectations of entrepreneurs. So, before you open a tanning studio, you need to make every effort and rent a room in a crowded place - for example, in a large shopping center with a constant flow of people. At the same time, the interior should not be located somewhere in the backyards, but in a conspicuous place.
Why exactly the mall? In addition to the abundance of visitors, there will be no problems with access to a three-phase power network, namely it is required to connect most models of tanning salons. And with other communications the issue will be resolved easier.
When renting a former apartment, withdrawn from the housing stock, the tenant will be forced to independently engage in technical connection to the electric grid, which takes a lot of time, money and slows down the business. A tanning studio should be planned out well before launch.
When choosing a room, it is necessary to calculate how many tanning salons are supposed to be installed and whether there will be enough space, how convenient their location will be and what will be the total power consumption.
Types of tanning salons: which is preferable?
What type of equipment an instant tanning studio will be equipped with depends on several factors: the area of the premises, the estimated volume of services and financial capabilities. Tanning salons are divided into horizontal and vertical, studio and home. What are the features of each species?
Vertical tanning salons
Similar designs first of all came into fashion in America with its fast-paced rhythm of life. Vertical tanning studios, which do not take up much space, appeared in crowded places - at stations, at airports - where you could use a few free minutes to get a dark skin tone.
This type of equipment for quick tanning cannot be called the most popular. Still, the acquisition of tanning from most people is associated with a sandy beach and the southern sun, and hardly anyone likes to tan while standing. In addition, in terms of power and additional options, such devices are significantly inferior to horizontal ones. Therefore, most manufacturers focus on the latter.
Nevertheless, vertical tanning beds have some advantages.First of all - compactness, which allows you to place them in small rooms.
A significant role is played by a more affordable price, due to a rather modest set of service devices, in comparison with other, more expensive designs.
Demand for more budget models spurred supply, and foreign manufacturers were forced to increase the production of vertical structures specifically for consumers from Russia and the CIS countries.
Horizontal tanning salons
It is these models that the entrepreneur prefers, thinking about how to open his tanning studio and make it the main business. More comfortable customer service is one of the main advantages of the design. In addition to even tanning, a person also gets pleasant minutes of relaxation. Further, it is in the horizontal tanning beds that you can guarantee an even tan.
For information: in vertical models, mercury falls into the lower part of the lamps, and this is already a prerequisite for an uneven distribution of ultraviolet radiation. In addition, the horizontal design is equipped with proper air conditioning and cooling systems. The optimal number of lamps in it is 40-45 pieces. Not in the last place is the design of the equipment, its ergonomics, or rather, the correspondence to the anatomical forms of man. The procedure should bring, in addition to the tanning effect, also pleasant emotions, and its reception should be convenient.
Home tanning salons
A tanning bed for home, personal use is most often a model with a minimum set of service functions and the ability to control using the built-in remote control so that the owner can take ultraviolet baths on his own, and also independently set the right time and mode. Basically, compact models are purchased for installation in a house or apartment.
You can give preference to inexpensive vertical tanning salons, however, it is highly desirable that they be equipped with both types of lamps - emitting A and B-rays. This is necessary in order to properly adjust the UV radiation for your skin type.
Studio tanning salons
As a rule, they are more powerful, withstanding repeated use during the shift, with short breaks for cooling and disinfecting treatment of the surface of the sunbed. They belong to the category of "turbo". Otherwise, how to open a tanning studio, not counting on a large flow of visitors? It is necessary to tune in to success, which means choosing, if not the best, then reliable equipment.
How cost-effective is a tanning studio
How to open a beauty-based business? It is unlikely that this question will ever become irrelevant. But what is needed to not only open your own business, but also to stay afloat and earn income?
To start small is a good thing. In the case of artificial tanning, you can buy a second-hand inexpensive tanning bed, rent a corner two by two meters, assign the lowest price per minute.
Sometimes it justifies itself. But today there is a lot of competition in this market, and you will no longer be surprised at the client simply by the presence of a tanning booth. He wants comfortable service in a beautiful office, where they offer one-time accessories - safety glasses, special cosmetics for face and body. These seemingly insignificant details often become decisive.
And the equipment itself. Of course, you need to invest in it so that the client goes to this particular studio, and not to the neighboring one. It is better to spend time and, before opening a tanning studio, consult with experts on which brand to give preference to, and not buy a tanning salon of dubious production and quality, which will last six months.
It is not necessary to rent a room that is too large, the main thing is that it be cozy, dry and bright. It is better to open two small offices in different places than to invest all funds in one large studio. The optimal number of tanning salons for one salon is three or four, although you can start with one, depending on financial capabilities.
In general, I must admit: a tanning studio along with beauty salons is a very beautiful and profitable business. Let these services be offered at almost every step - the market is far from saturated. The main thing is to be better than competitors, and then everything will turn out.
