Novice entrepreneurs who dream of starting their own business should pay attention to such a very popular and quite profitable topic as opening a bakery. After all, bread is almost the only product that all people acquire, regardless of their financial situation. Demand for it remains unchanged. This means that even with rising prices they will always buy it.
That is why a business that is based on the production and further sale of bakery products is the most profitable and sought-after in the market. But at the same time, despite its apparent simplicity, baking bread is not so easy. Such production is a very complex process in which there are many difficulties and nuances. That is why a novice entrepreneur is recommended to open a franchise bakery, especially since there are many proposals on this topic.
Relevance
Of course, the quality and taste of baking are those indicators that will help to occupy its niche in the market. However, when organizing a mini-bakery, it will be very difficult to compete with manufacturers that have long been offering their products. But that is not all. A significant amount of money will have to be spent on starting your own business, which not everyone is capable of.
Find a way out of this situation will help the franchise of the bakery. Of course, in both cases, the entrepreneur will need investments. However, the acquired bakery franchise will allow you to get a ready-made production management model that opens under a well-known brand. With this option, all risks of loss of cash investments are significantly reduced.
The first steps
For the realization of a conceived idea, a novice entrepreneur requires careful planning of all his actions. To do this, he must display each of his steps in a document called the “business plan”. For beginners, compiling it may seem very complicated. Therefore, at the initial stage, it is advisable to get the help of professionals. However, in this case, no one can guarantee the success of the plan. After all, the food industry is so specific that it is simply impossible to predict all the points. The fact is that this direction is based on consumer preferences, which can be very different and ambiguous.
The way out of a difficult situation
And here the bakery franchise comes to the rescue. This is a well-established business model that has the following advantages:
- free staff training;
- advertising campaigns;
- counseling;
- receiving recommendations when buying equipment;
- minimum amount of risk;
- a large assortment of goods;
- time saving;
- quality control;
- technological and legal support.
But the most important advantage that a bakery franchise provides is the name. Thanks to his fame, you can ensure a large flow of customers from the very first day. Customers who have already tried this product will definitely buy it, as they will not doubt the quality at all.
It is worth noting the fact that mini-bakeries are very popular in Europe. But in our country, this type of business is still underdeveloped. So why not give it a try? After all, a novice entrepreneur may well be bought in order to open his own bakery, a franchise. At the same time, Russia will provide an impressive niche that will make it possible to get good profits.
Domestic Market Offers
In our country, a mini-bakery franchise exists not only for baking and retailing products. There are proposals for their delivery, as well as for the organization of cafe-pie and cafe-bakeries. There are not so many large domestic players in this market. Throughout Russia, only such networks as Khlebnitsa, Stolle, Cinnabon and some others work. The bulk of the proposals are located in megacities - in Moscow and St. Petersburg.
Escort
Why is the domestic mini-bakery franchise attractive? Of course, if desired, such a production can be created directly at home. However, it can work on pre-received orders. This eliminates the cost of wages to employees and rental premises. However, such a business will be small, as well as distribution channels. Another thing is mini-production, for the opening of which a franchise will be acquired. Bakery reviews from customers will certainly receive only positive ones. After all, the franchisor will give not only a name, but also the quality of the product. He will also help you choose a room and evaluate how promising it is.
The bakery should be located in the center of the village. This will make it easy to come to the purchase of products made by her to residents of any area.
The best option would be the central streets of the city, on which there is a large pedestrian schedule. Franchisees, as a rule, send to the company photographs of the facade of the building, as well as the interior of the premises. The company’s response can be a sketch of the design of an outdoor sign and a design project for the interior.
But even after the owner of the franchise does not cease control over the activities of his partner. He advises him on all legal issues that arise when opening a bakery. They may relate to coordination of activities with the tax service, Rospotrebnadzor, etc.
From the owner of the franchise should be support in personnel matters. This applies to the recruitment process and staffing decisions. In addition, newly hired employees undergo internships at the company's head office.
A good support is provided by the franchising system in the marketing promotion of goods. All mini-bakeries without any restrictions can use advertising, maintain accounts on social networks and have their own loyalty programs.
Cafe Bakery
A full-fledged catering outlet most often specializes not only in baking. And this moment is taken into account by the owners of bakeries. Some of them open points that are positioned as cafes. Sometimes they work like restaurants.
The most popular bakery cafes with their own franchise are representatives of the Cinnabon chain. Its representative offices are located in more than sixty countries of the world and are considered to be part of the fast food format. Such bakery cafes bake sweet rolls with cream cheese and cinnamon, rolls, cupcakes, puff sticks, and offer their customers cocktails.
In the Russian Federation, as well as in the CIS countries, this company operates using a master franchise owned by a group of companies called MegaGroup. Starting investments in such a business range from 3 to 6 million rubles, which pays off in about twelve months of work. According to the advice of network specialists, future franchisees should focus on opening production in parks and educational, shopping and entertainment centers, as well as on large pedestrian streets. At the same time, you should avoid traffic intersections (stations and metro), food courts, as well as places with low traffic.
The franchise of the bakery-confectionery known in Russia in the cafe format is the Volkonsky network. It is widely represented in cities such as Moscow and St. Petersburg, Kiev and Nizhny Novgorod. For entrepreneurs of the capital and St. Petersburg, the network implements a franchise in the format "at home". A similar point combines a coffee shop and a pastry shop. Its area can be from 40 to 80 square meters. Interestingly, in this case, the franchisee is not required to manufacture locally.The entire necessary product range is delivered here by the franchisor. Opening such a business will require an investment of 3 to 5 million rubles.
In other megacities, the network offers a franchise package that provides for the opening of its own confectionery or bakery production. It should consist of a main bakery-confectionery, which would be located in the city center, as well as four small candy stores, in which there is no own production. The total project cost starts from 45 million rubles.
Cafe Pies
The main item on the menu of such establishments are, of course, pies. They are made using copyright, company or family recipes. The most famous player in this area is the Stolle network. Its points are located not only in Russia, but also in Belarus, Ukraine, the UK and the USA. Today it is more than seventy pie. Such cafes are oriented towards a premium audience with a high level of income.
Having acquired the Stolle franchise, you can open a cake-room not only in any Russian city, but also in another country in the world. This franchisor does not disclose information on the amount of necessary investments. However, according to his specifications, the estimated payback period for investments will be a period of approximately 2.5 years.
The network very carefully approaches the issue of compliance with its proprietary franchisee standards. This is reflected in the contract drawn up with the entrepreneur. In particular, it is an obligation to send its main employees for cooking training within a month to the head office located in St. Petersburg.
Networks of cafe-pie "Stolle" pay significant attention to the delivery of their products. This activity sometimes brings them more than half of the revenue.
Bread box
Buyers know that bakery products and supermarkets are distinguished by good baking. You can find it in many bakeries, as well as in cake shops. But special recipes attract customers especially.
Novice businessmen can be acquired franchise bakery "breadbox". The usual institution of this brand, whose homeland is the city of Izhevsk, is equipped in a European style and has a coffee zone in which there are tables. This company is relatively young. The year of its foundation is considered to be 2014. The franchise of the Khlebnitsa bakery was founded a year later - in 2015. Network enterprises produce baked goods, bread, as well as pies, the recipe of which contains exclusively natural ingredients.
Today, the assortment list of outlets, which include ten of its own, as well as four franchise bakeries, contains fresh bread and homemade cakes, hot cakes and baguettes. Confectionery and delicious drinks are offered to customers. A feature of the brand is yeast-free pastries made on acidic (grape or hop) sourdough. This is a very promising bread bakery franchise. Indeed, such products differ not only in long shelf life, but also in the high content of those nutrients that are inherent in whole grains. The price of such a "live" bread is twice as high as that which is installed on ordinary products sold in the store.
The entry fee for such a franchise is about half a million rubles. Moreover, the entire amount is refundable when opening two more bakeries. Money should be used to purchase equipment for them. The franchise from the Khlebnitsa network does not provide for monthly royalty payments. When concluding a contract, an entrepreneur has the right to use the brand in the form of obtaining all the necessary consultations, assistance in financing, the work of the startup group when opening a bakery, and staff training. In addition, the franchisee has the opportunity to get a turnkey production.
What should be done to open such a profitable business? The purchase of a franchise from the Khlebnitsa network involves the placement of a bakery in a city with a population of over one hundred thousand people. Moreover, the entrepreneur should have an initial capital of 1.5 million rubles. and a 60-square-meter premise on the ground floor of a house not far from a busy transport stop. At the same time, the bakery-bakery franchise can be acquired in the form of a department in the store. Its area should be 35 square meters. meters. The payback of such a bakery is expected within 7 months. There is a franchise for a bakery and pastry shop. According to calculations, the invested money should be returned to the entrepreneur within a year.
Favorite Bakery
This network offers the franchisee to open its own production of delicious bread baking, which, without a doubt, will become a favorite for all customers. The main guarantee of success of such a business lies in the quality and taste of the products.
What is the Favorite Bakery franchise profitable for an entrepreneur? The reviews of those who have already opened a similar case say that the pies, rolls and bread produced according to the recipe of this brand differ very favorably from those offered by specialized factories. The product is so tasty that it will not remain on the shelves. Customers are so fond of the products of the network "Favorite Bakery" that they even line up for the purchase of their favorite products.
The uniqueness of the franchise from this manufacturer is as follows:
- using IT-developments, thanks to which they created an ERP-system that helps to effectively manage the bakery and control the work of staff;
- the diversity of the product line, which can be replenished by the franchisee based on the requests of visitors.
Dobropek
This company began its work in Kazan in 2013. And by the spring of 2017, the network of this brand consisted of about 60 own outlets.
The one who acquired the Dobropek franchise franchise leaves only positive reviews. Indeed, in the assortment of brand products there are no defrosted semi-finished products. All bakery products that are offered to the buyer are only fresh and hot.
Potential partners are also attracted by the fact that the company provides training to the franchisee, who learns how the Dobropek bakery starts from scratch. The contractual obligations also include staff training explaining all the features of branded baking. Qualified bakers also go to the real production to in-depth show all stages of the process. And the entrepreneur himself is offered training material that will allow you to manage your own business quite efficiently. In addition, so that a business under the Dobropek brand always compares favorably with its competitors, the company conducts periodic training of key personnel in order to improve their skills.
Remember: Dobropek always lies, constantly, even in small things. This office is simply built on lies and deceit. The system was built by the founder Mr. Sterledev, and his faithful lackey Paranin, who is capable of just any meanness in relation to any person if only Oleg Yuryevich scratched and threw a bone, directs the "work with partners".
As soon as you encounter problems in business and ask not for trivialities, but for real advice and help, you will be told approximately: "this is your business, you are raking, here we have a partner in ...... any city ... ... revenue of 100,500 rubles per day because it works, but you don’t. By the way, here’s a new royalty bill, please pay within 3 days. " In fact, there is no partner, since 80% of their franchises close in the first six months, and they are profitable only where there is no competition at all and a penny. Even their network in their native city of Kazan loses competition and is bent. Therefore, they started franchises, because there they pay in advance, and for the profit as a lump-sum contribution, one of their curve points will work for a year, if it is profitable at all. they have the main profitable points pulling a bunch of unprofitable.
If we talk about baking, then this is a separate horror, to say the least (I just do not want to swear at all). The most common garbage of the cheapest products they have called "unique recipes." Believe me, if someone buys this, it means that there simply are no other competitors within a radius of 1 kilometer.
Do not repeat my mistakes, do not work with this office. If you want a bakery, better work on your own. At first it’s a little harder, but it will pay off. I lost almost 2 million rubles working with them, but actually feeding. In the end, they still wanted to pick up equipment that had worked for 4 months for 20% of the initial cost.
If you have doubts about the acceptability of a response, then you can write sergey_vv00@mail.ru and ask what you want about these breeders - I will answer you.
By introducing yourself as our partner you are misleading everyone, because We have contacted all our 3 partners with the name Sergey and none of them is relevant to this comment.
After we contacted you, we found out what really drives you. You trade commercial information that somehow came to you for money, which indicates that this review is custom-made and completely false. Below we have provided facts indicating data fraud.
Firstly, "... By the way, here is a new royalty bill, please pay within 3 days ..." - the company does not issue royalties to partners who have not reached the breakeven point.
Secondly, “... especially do not expect to train your employees: a technologist comes from them, trains a week, ticks off that the obligations are fulfilled, leaves ...” - 2 people leave for the partners: opening manager and technologist. Training takes place in 5 stages: preparatory, distance learning of managers and bakers, full-time internship in Kazan, supporting training throughout the term of the contract, assessment of competence.
Thirdly, “... they started franchises, because there they pay in advance, and for profit as a lump-sum contribution, one of their curve points will work for a year, if it is profitable at all.they have the main profitable points pulling a bunch of unprofitable ... "- the franchise is 2% of the total turnover of the company, the remaining 98% is accounted for by its own bakeries.
Fourthly, "... The most banal garbage of the cheapest products ..." - this offends the choice of tens of thousands of people who come daily and buy our products.
In general, this comment is aimed at slandering the company with the aim of making easy and quick money, while fabricating the facts. We are an open company and are ready to answer questions by tel. 8 800 500-64-70.
Please tell me how much money for the opening took? I understand a lot depends on the premises, repair, rent, etc. But still!? And in what city did they open?)
You probably asked yourself the question, have you done everything for your part to work successfully?
For each of the claims, we can answer everyone we are interested in.