Each of us once inevitably thinks about his own business. The desire to work as much as we want and to receive according to our work is often stronger than fears and all sorts of fears. So what to do? In which area is it more profitable to open a business? If you have previously dealt with the production of clothing or are associated with the fashion industry, then in this case you will probably be interested to know how to open a show room. What is the essence of this business?
Legally and profitably
Show-room is nothing more than a room designed to display clothes. Typically, these demonstrations are aimed at large wholesalers. But very often it looks more like a boutique at home. At the same time, its owners very often do not legalize their activities, and it falls outside the scope of the tax authorities.
However, we do not advise you to take such a path. After all, this kind of business will still be one day identified, and its owner will receive a serious administrative fine. Therefore, we’d better tell you how to open a showroom legally.
But first, a few words about why you should do this business. The fact is that this niche in our country, according to expert studies, is only partially occupied. And businessmen who want to expand widely in this field have every chance to take their rightful place in the market. In addition, showrooms are indeed becoming more and more popular in Russia day by day.
This format miraculously allows you to very well present a fashionable collection of clothes or to show customers the best examples of exclusive items so that they can subsequently order them. Experts in this field of business are confident that with a tactically correct organization of business it is quite possible to limit ourselves to a reasonable investment of financial resources and receive a stable and decent income.
Show your imagination
And now for the specifics. Suppose you, having weighed all the pros and cons, decided to open your show room. What do you need for this? How to open a show room with little money? First of all, you will need a good room, of course, the presence of start-up capital and decoration elements. Let's talk about all this in more detail.
You can organize a show room wherever space allows. For example, a very famous personality in the world of furniture design, Luc Debouise used the building of the former dairy for these purposes. It is interesting that he preserved the old architecture of the room, in which non-standard interior items looked very extravagant and created a very original atmosphere.
Therefore, do not think that for presentations you only need to choose pathos in the center of the city. Get creative. If you have a good idea, then you can beat the relatively cheap venue for the presentation and its interior.
Think ahead
It is very important to make a good business plan of the show room before any financial expenses. When writing it, focus on those finances that you have available, or those funds that you can attract for this matter from sponsors. What is a showroom without an exact plan of action? This is a solid business improvisation, which is unlikely to lead you to financial well-being. Therefore, plan everything in advance.
Does size matter?
Indeed, what facilities should you expect? In fact, it all depends on the turnover of the company itself, and, accordingly, on the finances that the organization is able to allocate to the presentation room.How to organize a showroom indoors? If the scale is small, then in this case you can put a counter for paperwork, several racks and a small table with soft chairs.
It should be noted that a number of comfortable and convenient chairs are an integral attribute of, perhaps, any show room. He plays a significant role in successful negotiations with customers. It is unlikely that your customers will be disposed to do business with you if you put them on hard chairs and present the possibilities of your company for more than one hour. Be sure to consider the maximum comfort for wholesale buyers and partners.
What is the best way to furnish a room?
By the way, such presentation rooms are needed not only by a large tailoring company, but also by almost any company. So, for example, if you sell auto parts or various oils and additives for cars, then in this case you will also need a show room with special exhibition stands. The most important rule when installing internal equipment is functionality.
Presented products, on the one hand, should be presented in a favorable light, and on the other hand, racks should be located very conveniently, so that if necessary, you can always reach any shelf and better examine the company's goods. It should be really convenient for the client to look at the products from the side, and to examine them in more detail, if necessary.
Eastern helpfulness
Real pros in the field of various presentations are the inhabitants of the Middle Kingdom. A huge number of different industries creates strong competition among manufacturers in China, so companies are fighting for each client. Service in this country is at the highest level.
What is a Chinese showroom? These are huge rooms that fascinate with their finishes, spotlights and some unimaginable ceilings. Stands, racks, special scenes - everything works so that the client can appreciate the presented products.
At the same time, special attention is paid to visitors of presentation rooms. They offer comfortable upholstered furniture, chairs, comfortable chairs, light and soft drinks. Returning once again to the question of what a showroom is in Chinese, we can say with confidence: these are spacious spaces, helpful staff, huge stained-glass windows. Unfortunately, in Russia, not all manufacturers can boast of such showrooms. But most importantly - they have where to strive.
And if you have a small company, and you do not have a solid budget, then you can get by with a minimal set for a presentation room. The usual complete set of furniture must certainly include an information desk, a place for technical personnel, special presentation systems (shelves and racks) and, finally, tables. Their number directly depends on how many managers will take part in the presentation.
What do you need to open a showroom?
As we said earlier, first of all, you need a room. Its dimensions are directly proportional to the turnover of your company. For example, if you sell small auto parts, then in this case you can get by with a compact room. If you realize new machines, then they will look ridiculous in a cramped space.
As for the budget, here everything is very individual. You can get by renting the workshop of the former factory and originally beat the surrounding space, or you can rent a specialized room in the city center and just make a gorgeous presentation of the products.
Nevertheless, in both cases, you will need furniture and various equipment. Therefore, in order to organize a full-fledged showroom, you must have an amount of $ 5,000. This amount will be enough for the presentation. However, this sum has no upper limit.
Why not work with China?
By the way, at present, business related to China seems to be very profitable. In this country there are many industries. Thanks to cheap labor, they produce goods at very low prices. You can arrange their delivery to Russia and sell with a good wrap. How to open a showroom of clothes from China?
Very simple.You can become a representative of a company with a head office, for example, in Beijing. Constantly update products, advertise your business, and things will go. On the question of how to open a clothing showroom, no difficulties should arise. The equipment here requires the same as in the case of other goods.
Bet on frames
You, as an entrepreneur, will need to take into account the fact that the return on the presentation room will be minimal if unskilled employees take up it. You can thoroughly understand how to open a show room, make amazing stands, but the whole thing can ruin the inability of your subordinates to present products and goods.
For the success of the whole business, they must have the skills of business communication, be sociable, friendly. It is also very important that employees understand in detail the products presented. Ideally, you need to make sure that there are several people in the presentation room so that in case of an influx of customers they can answer the questions of each of them.
