Hotel business: how to open a hotel. How the hotel business is developing in Russia

Every year the hotel business is becoming increasingly popular. Statistics show a desire for forty percent of visitors to settle in large hotels. Sixty percent of visitors are accommodated in apartments provided by small hotels.

Business plan

How to open a hotel if you are ready to invest large sums of money in it? First of all, it is necessary to develop a business plan for the hotel business. Only in this case you will be able to avoid many pitfalls, correctly plan the hotel for ordering a project, and also stipulate the basic requirements for work.

The business plan should contain a description of the status of the object, its corporate identity. The structure of the enterprise, the analysis of investment investments, and also the marketing policy are reflected in this document. When drawing up a business plan, the concept of many other aspects of the business is developed.

Marketing strategy

The guests of your hotel should be cozy and comfortable in it. Only in this case, the business will be as effective as possible.

How to open a hotel to get a decent profit? When developing a business plan, special attention should be paid to the marketing part. The document should describe the hotel complex with highlighting its main consumer groups.

The pre-designed plan should also include additional functions that will distinguish your services from the services of competing companies.

Form style

In the event that the hotel is planned to be opened under a well-known brand, you will include it in the existing hotel chain. With this option, the corporate identity is determined by the selected brand.

How to open a hotel without using existing brands? In this case, it is necessary to develop your own style, as well as the interior design of all rooms.

The solution to this problem should proceed from the positions of the developed business plan, which indicates the main purposes of the facilities included in the hotel. This will allow you to perfectly match the color scheme and finishing materials.

Special attention should be paid to choosing a hotel name. On the one hand, it should be unique and easy to remember. On the other hand, the name of the hotel should contain keywords that will cause the client to associate with high quality services.

It should be remembered that the corporate identity of the hotel must be uniform. Its elements should be present in the title, and in the uniform of the staff, and in the interior design of the premises, and in advertising products.

Hotel building project

Construction always begins with the development of the necessary documentation. To implement the plan, you should contact the design institute. In order to avoid possible technological errors, it is necessary to ensure the fulfillment of two basic conditions.

First of all, designers should be given technical task, which will be compiled competently and without errors. Secondly, the development of the project should be carried out under the supervision of specialists who have extensive experience in the hotel industry. Only when these conditions are met will the project turn out optimal both in terms of saving investment capital and in terms of observing technological conditions.

Documents

How to open a hotel? No special documents are required for this. First of all, registration of a legal entity is required. In order there should be documents for the constructed building.Coordination with the sanitary epidemiological station, as well as other existing organizations, will be required.

Separate permits will be needed when providing food services for guests. Equipped catering facilities must comply with sanitary standards. For registration of guests you will need a cash register. Hotel business in Russia is not licensed. This requirement in this service sector has been canceled. You may only need a license to trade in alcohol, if one is planned.

Staff recruitment

When opening a hotel, one of the most important tasks is solved by the personnel service. She selects staff. In addition to filling existing vacancies, a reserve of job applicants should be created. This is necessary in case of dismissal, maternity leave, etc. hotel staff. Such a reserve can be used during periods of high hotel occupancy.

It is advisable not to hire random people from the street. So, Vienna hotels, which are especially attractive for tourists, recruit only professionals and responsible people (the most popular among them are the following: Kummer, Admiral, Austria Trend Parkhotel Schoenbrunn).

This is due to the fact that the attendants have direct access to the rooms where guests stay. Bed linen, cleaning, etc. produced at a time when tourists are absent. If a hotel employee is capable of theft, then the reputation of the institution will fall. This, in turn, will cause an outflow of guests.

All hotel employees must be able to communicate with people and know the rules of etiquette. Unfortunately, the occurrence of conflict situations is not uncommon in the hotel business. Employees on the staff of the hotel should be a kind of diplomats. They have the duty to reassure the client and resolve any dispute. In this case, damage to the institution should not be caused.

The appearance of hotel workers should also be pleasant. It will be much easier for a tourist to communicate with attractive and friendly people.

Motel Opening

To create a profitable business, a small roadside hotel can also be built. The motel is a typical two-three-story building, consisting practically of one room. A distinctive feature of this variety of hotels is that the doors open to the parking lot. In addition, the modesty is also characterized by modesty, because their main purpose is to provide motorists with the opportunity to rest at night to continue their journey.

Roadside hotels meet the requirements of three-star hotels. When they open, a business plan should also be drawn up. A motel, with the right development of a marketing strategy, should pay off for a period of two to seven years.

When drawing up a business plan of the enterprise, a pricing and assortment policy, organizational structure, as well as information and legal support for the project are developed. The same document contains the main characteristics of the motel, its general description. The business plan also calculates the estimated direct costs, as well as the value of fixed assets. It is important to draw up a financial project, analysis of sales and risks, as well as the structure of direct costs.

Small Hotel Benefits

If the right approach is taken to the hotel industry, success can certainly be achieved. A small hotel has its advantages. First of all, it creates an atmosphere that is as close as possible to home.

This is facilitated by small, cozy rooms that are individually decorated, as well as a measured atmosphere and a small number of residents. Many of these hotels have small kitchens for home cooking.

Economic background

When it comes to mini-hotels, the question naturally arises about their payback. With a business profitability ranging from fifteen to seventy-five percent, it is four to five years.With increasing prices for accommodation, one may encounter a real problem of reducing the flow of visitors. In mini-hotels it is better to solve the issue of increasing income by reducing the costs incurred for operating expenses. These may include the purchase of consumables (detergents, cleaners, etc.).

Buying a room

How to open a small business to minimize upfront costs? Significant funds are spent on the purchase of real estate. Therefore, it will be cheaper to purchase several sections in a communal dwelling. These rooms are perfect for creating rooms and allow you not to spend money on reconstruction. In addition, such housing is always equipped with a spacious kitchen, which is important for placing a catering unit.

Mini-hotel arrangement

Further repairs should be made. Depending on the condition of the premises, it can be capital or cosmetic. When purchasing furniture, pay attention to sales, because comfort is created for the average guest.

In order to open a mini-hotel in Russia, in which there will be from ten to fifteen rooms, you will need to invest from three hundred to four hundred thousand dollars. If the hotel is located in the capital or in the resort area, this figure will increase three to four times. It’s worth remembering that you’ll need to complete paperwork for transfer of residential premises to non-residential.

A variety of mini-hotels

Enterprises that provide their services for temporary residence of guests may be of the apartment type. A big plus of this type of hotel is that they do not need to be built. An apartment-type hotel can be opened by those who do not have sufficient capital to purchase a new large building. A large hotel will require millions. The apartment type hotel is an ideal option for those who have just begun to develop their business. To open it, you can buy or even rent out a finished building or part of it.

The level of comfort in such a hotel is much higher than in a large hotel, and the cost of living is lower. It should be borne in mind that in order to serve guests, you will need a small staff. Accordingly, salary costs are reduced.

Hostels

You can open a hotel business in an ordinary apartment. To make a hostel out of it is not particularly difficult. In this case, the room does not need to be transferred to non-residential.

How to open a hotel in an apartment? To do this, you just need to register as an entrepreneur or create a legal entity. You do not need to get a license. In case of checking the hostel by law enforcement agencies, you must have a document that confirms the rights to real estate or a lease.

Legislative acts contain the condition for notification by the holster of Rospotrebnadzor that they will provide services to provide temporary residence. Competent registration of legal relations with guests will be required. This may be a contract for the rental of a bed.

When converting an apartment into a hostel, you must adhere to a number of restrictions. So, it is not allowed to increase the number of existing kitchens, bathrooms and toilets. It is also forbidden to change their location. In addition, the hostel cannot be provided with additional services, such as catering, laundry, etc. In the event that the owner of the hostel decides that the development of his business in the premises requires the arrangement of additional kitchens or bathrooms, he will be required to transfer it to non-residential.